• Serve as a strategic advisor to customers by working closely with Account Managers (BAMs), Technical Sales Specialists (TSS), and internal cross-functional teams • Develop and manage strategic partnerships with biotech, biopharma, CRO, and CDMO customers, finding opportunities for collaboration on custom media, process development, and optimization projects • Support account planning by identifying growth opportunities within existing and new accounts and contributing to territory growth strategies • Drive pipeline development, forecasting, and execution to meet or exceed commercial targets • Lead joint development initiatives and in-licensing of media IP, coordinating with R&D and Product Management to deliver customized solutions • Capture customer feedback and market insights to inform commercial strategy and continuous improvement • Build and manage Media Development and Key Driver Investigation (KDI) pipelines to align technical opportunities with commercial objectives • Act as a primary commercial point of contact for service-related opportunities, coordinating internally to ensure timely and effective customer responses • Coordinate internal stakeholders (sales, operations, contracts, and project teams) to ensure smooth handoff from opportunity to execution • Lead contract development and negotiations, including proposals, Statements of Work (SOWs), and Master Service Agreements (MSAs), ensuring both scientific and business objectives are met