• Own the HubSpot instance and the marketing setup in Salesforce CRM for the Americas. • Evaluate, implement, and manage tools that improve visibility, efficiency, and performance across the funnel - including our ABM platform (6sense) and related martech stack. • Proactively troubleshoot system, workflow, tracking, and data issues to eliminate bottlenecks and increase productivity. • Own end-to-end campaign operations in HubSpot: scoping, building, launching, and ensuring accurate tracking. • Translate ICPs into audience strategies, segmentation, and lifecycle workflows that improve deal velocity. • Ensure UTM tracking compliance and campaign tagging standards are consistently applied across all Americas Marketing activities. • Design and maintain dashboards that connect Marketing activity to pipeline and revenue - not just leads or MQLs. • Own marketing data governance, including data hygiene, deduplication, enrichment, and documentation, while delivering insights and recommendations that drive continuous optimization and revenue impact.