The Role

We are hiring a Director of Demand Generation to own pipeline creation as a system, not a set of channels. This role is accountable for building a durable, explainable, and trusted demand engine that directly supports revenue growth.

This is not just a campaign management role. This is a pipeline ownership role.

You will work tightly with sales, product marketing, and leadership to translate Govly’s differentiated data and AI capabilities into qualified opportunities that convert.

This role will start as an individual contributor with end-to-end ownership of demand generation. Team growth will be driven by results and business needs, not assumed on day one.

What You Will Own

• Marketing-sourced and marketing-influenced pipeline targets
  
  
  
• The design and execution of Govly’s full demand system across inbound, ABM, events, lifecycle, and reactivation
  
  
  
• The connection between buyer intent, timing, and GTM execution
  
  
  
• Clear visibility into what is working, what is not, and why
  
  
  

What You Will Do

• Build and run a repeatable demand engine that produces qualified pipeline sales trusts
  
  
  
• Partner directly with sales leadership on ICP definition, account prioritization, and follow-up motion
  
  
  
• Turn events into measurable pipeline drivers with disciplined pre- and post-event strategy
  
  
  
• Design and refine lead scoring, routing, and qualification standards
  
  
  
• Use Govly’s proprietary data and signals to power targeting, messaging, and activation
  
  
  
• Pressure test attribution models and eliminate vanity metrics
  
  
  
• Launch experiments quickly, measure honestly, and iterate continuously
  
  
  

What You Are Expected to Be Excellent At

• Pipeline math, funnel diagnostics, and revenue modeling
  
  
  
• Account-based strategy in complex B2B sales environments
  
  
  
• Messaging that resonates with public sector and federal sales audiences
  
  
  
• Demand experimentation that ships and learns, not endless planning
  
  
  
• Influencing cross-functional partners without relying on authority
  
  
  
• Making smart tradeoffs in a fast-moving Series A environment
  
  
  

What We Are Looking For

• Proven experience owning pipeline at a B2B SaaS company with long sales cycles
  
  
  
• Experience selling into public sector, regulated, or complex procurement markets
  
  
  
• A track record of close partnership with sales leadership
  
  
  
• Strong operational fluency across CRM, marketing automation, and analytics
  
  
  
• Comfort building systems before everything is perfectly staffed or tooled
  
  
  

Signals You Will Succeed Here

• You think in systems, not channels
  
  
  
• You care deeply about buyer intent and timing
  
  
  
• You are skeptical of attribution theater and activity metrics
  
  
  
• You challenge assumptions with data and judgment
  
  
  
• You value trust with sales as much as raw volume
  
  
  

Why This Role Matters

Govly has product-market fit, differentiated data, and a growing market opportunity. This role exists to turn those advantages into predictable growth. Demand generation at Govly is not a support function. It is a core GTM leadership role with direct impact on revenue.