• Own partner GTM strategy and define how Canals launches, positions, and co-markets with partners across the funnel. • Build a partner marketing program including Co-branded campaigns, joint webinars, events, content, case studies, and enablement assets. • Identify and execute on high-value partnership opportunities across our industry and technology ecosystem. • Drive partner-sourced pipeline working closely with Sales to ensure programs convert into qualified opportunities. • Enable partners by creating messaging, pitch decks, one-pagers, and playbooks that help partners sell Canals confidently. • Coordinate launches & announcements including PR, product launches, and marketplace listings when relevant. • Track partner engagement, pipeline influence, and ROI—then iterate. • Partner tightly with Demand Gen, Content, Product Marketing and Sales.