Founding GTM Lead

Product MarketingProduct MarketingFull TimeRemoteTeam 2-10

Location

United States

Posted

12 days ago

Salary

Not specified

No structured requirement data.

Job Description

About GenPeach

GenPeach AI builds next-generation multimodal foundation models for hyper-realistic humans in image & video and human-centered AI experiences – designed for creative professionals. We train and deploy our own models and ship them into real products.

We’re a lean, deeply technical team, advised by Directors from Google DeepMind and backed by leading AI-focused funds and angels from OpenAI, Meta AI, Microsoft AI, Project Prometheus and Fal.

About the Role

We’re hiring a Founding GTM Lead to own go-to-market execution end-to-end – working directly with the founding team. You’ll deepen engagement with design partners and early customers, turn product capability into commercial traction and build the GTM playbook from first principles.

This is a founding-level role with high ownership, significant autonomy and direct impact.

In this role, you will

  • Own early go-to-market execution: community development, content strategy, strategic partnerships and targeted outreach campaigns

  • Build and manage relationships with design partners and early customers across creator, studio and agency segments; recruit and organize participants for ongoing product research and testing

  • Drive early commercial conversations and create structured channels for market feedback

  • Collaborate with product leadership to develop and execute positioning and messaging, turning technical strengths into clear customer value and narratives

  • Provide clear, structured market feedback that supports product decision-making and execution speed

  • Track the competitive landscape: emerging GenAI creative tools, workflows and user expectations

  • Represent GenPeach externally with confidence, credibility and strong EQ

You might thrive in this role if you

  • Thrive operating in ambiguity and can turn early-stage chaos into repeatable processes

  • Can build trust quickly with creatives, studios, agencies and power users – and translate their needs into structured insights for the product team

  • Have strong taste for modern creative tooling and genuinely enjoy experimenting with new GenAI products

  • Understand how to work closely with product leadership as a market-facing extension of the team

  • Take ownership beyond your job description when needed (startup reality)

  • Communicate clearly in writing and live conversations; you can facilitate discussions, negotiate, and close relationships

Minimum Qualifications

  • 4–8+ years in GTM, partnerships, growth or client-facing roles, with at least 3+ years serving professional creatives at creative tools companies, agencies, creator platforms, or production studios

  • Proven experience in at least one motion: B2B partnerships/sales (pilots, early deals) and/or B2C growth (creator/prosumer funnels, community building)

  • Strong customer-facing skills: discovery, value articulation, relationship management, and user engagement

  • Hands-on, execution-driven mindset with ability to operate independently

Strong candidates may also have

  • 1–2+ years exposure to GenAI products or workflows (hands-on usage and curiosity for newest tools and models)

  • Experience building early-stage go-to-market systems from scratch (content, community, partnerships, outreach)

  • Experience at GenAI or AI-first startups

  • Comfort using AI tools/agents for productivity (automation, outreach, research, content, analytics)

  • Technical enough to understand model capabilities and engage in product discussions

Logistics

  • Location: US-based in New York (preferred) or San-Francisco – remote. Alternatively Zurich or Warsaw – onsite or hybrid. If you’re elsewhere, we’re open to remote or relocation (team/timezone fit considered).

  • Travel: occasional travel for customer meetings and team offsites

  • Compensation: competitive salary + performance bonus or equity

What we offer

  • Visa sponsorship (where applicable)

  • Remote-friendly: fully remote, hybrid, or on-site from our hubs

  • Regular offsites and in-person events

  • Flexible PTO

Related Categories

Related Job Pages

More Product Marketing Jobs

Product Marketing Manager

Torus

The North West’s largest affordable housing provider, fastest-growing developers and commercial contractors.

Product Marketing12 days ago
Full TimeRemoteTeam 1,001-5,000Since 2015

This role involves supporting cross-functional teams throughout the entire product lifecycle, from research and development through launch and ongoing support. Key duties include leading persona development, driving the creation of MRDs and PRDs, and supporting end-to-end product launches including collateral and go-to-market execution.

United States
$160K - $185K / year
Product Marketing12 days ago
Full TimeRemoteTeam 11-50Since 2012H1B Sponsor

The Product Marketing Lead will define and execute the go-to-market strategy for catastrophe modeling and climate risk solutions, translating complex technical capabilities into compelling value propositions. Key duties include owning positioning, messaging, product launches, competitive intelligence, and building high-impact sales enablement tools.

United States

Manager, Product & Marketing Analytics (1)

Franki

Construire ensemble les projets les plus ambitieux

Product Marketing12 days ago
Full TimeRemoteTeam 201-500Since 1911

This role involves leading the end-to-end analytics program across product, marketing, and rewards, setting the company's measurement strategy and operating model. Key duties include running robust experimentation, owning various analytics streams, and developing predictive models to guide strategic decisions.

United States
$130K - $150K / year

Product Marketing Manager

Veracity Insurance Solutions, LLC

Here at Veracity, you’ll be part of a team of trailblazers and visionaries. We’re not just revolutionizing the way people “do” insurance; we are creating a whole new paradigm. Here, you will experience a vibrant and inclusive workplace where your ideas matter! With us, you have a chance to: Engage in groundbreaking projects that are reshaping the insurance landscape Collaborate with a group of dedicated, like-minded professionals Experience a culture that prioritizes growth and development Compensation Range: $70k/yr - $80k/yr + Bonuses We are proud to be an equal-opportunity employer. We are committed to providing equal opportunities to all qualified applicants, regardless of race, color, religion, sex, national origin, disability, or any other legally protected characteristics. If you need accommodation, please let us know during the interview process.

Product Marketing12 days ago
Full TimeRemoteTeam 51-200

The Product Marketing Manager is responsible for achieving product performance goals and initiative success by conducting market and competitive research, creating business cases, and reporting on product performance. This role involves acting as a strategist, brand manager, and coordinator to ensure overall product success and alignment with company objectives.

United States
$105K - $117K / year