• Serve as first-line support for Salesforce-related requests and questions from Sales, SDR, Marketing, CS, and Partnerships • Troubleshoot common Salesforce issues (access, visibility, errors, workflow behavior, reporting discrepancies) • Assist with user onboarding/offboarding, profiles, permission sets, and role hierarchy updates • Support updates to fields, page layouts, record types, and picklists • Escalate architectural or high-risk changes to the Director of Sales Operations • Monitor and improve data quality across Contacts, Accounts, Opportunities, Activities, and related objects • Help maintain alignment between Salesforce and connected systems • Assist in building and maintaining simple Salesforce Flows, validation rules, and automation under guidance • Help test and QA changes in sandboxes before production deployment • Help build and maintain Salesforce reports and dashboards for Sales leadership and RevOps • Support operational workflows across the go-to-market tech stack • Create and maintain Salesforce documentation, process guides, and training materials • Build and maintain strong working relationships with all internal and external parties