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Role Description

As Director of Demand Generation, you’ll partner directly with CMOs, VPs, and senior marketing leaders. You’ll lead strategy and advise teams across Demand Gen, Content, RevOps, and Product Marketing to build programs that turn buyer signals into revenue. You’ll work across a mix of industries and business models, gaining exposure to different go-to-market motions and sharpening your skills with every engagement.

What you'll do at Refine Labs:

• Demand Generation: Plan, implement, and measure multi-channel programs to drive brand awareness, inbound pipeline generation, and accelerated revenue. This includes creating demand, capturing demand, and converting demand programs. You look at the entire new acquisition funnel and prioritize based on impact on revenue. Deploy paid media campaigns but consult on all types of non-paid programs & initiatives.
• Paid Media Campaign Strategy and Management: Work in collaboration with a performance marketing manager to deploy the client’s budget across digital channels, including but not limited to: Google Ads, LinkedIn, Meta.
• Revenue Operations (RevOps): Review operational setup in client's MAP/CRM to implement recommendations that are key to tracking revenue success. This includes things like UTMs, conversion tracking, pipeline sources, campaigns, lead flow and handoff, CRM funnel optimizations.
• Data Analysis and Reporting: Analyze multiple data sources (CRM, MAP, ABM Tools, Web Analytics, etc.) to report on results and deliver spend recommendations. You marry the data with actionable insights that drive impact on revenue.
• Revenue & ROI Accountability: Be accountable to revenue and pipeline results, not leads. You will optimize for ROI and qualified pipeline to marketing spend ratios.
• Leadership, Strategy, and Project Management: Work directly with our clients and our internal demand generation and creative teams, leading execution of our programs.

Qualifications

• Extensive demand generation experience in B2B SaaS with expertise in leveraging digital channels to drive qualified pipeline and brand amplification
• Hands-on experience managing paid media campaigns directly in platforms such as LinkedIn Ads, Google Ads, and Meta Ads is required. Experience in additional platforms (e.g., Reddit, YouTube, X) is a plus.
• Strong analytical skills and demonstrable experience synthesizing data and making strategic decisions using Salesforce, Hubspot, Marketo, and ABM tools
• Experience building workflows and reports in Salesforce is required. You must have hands-on familiarity with Salesforce Objects (e.g., Leads, Contacts, Opportunities) and how they connect.
• Empathy – for our team, our partners, our clients, and their customers
• The ability to operate and excel at strategic as well as tactical levels with a willingness to roll up sleeves to get the job done.
• Exceptional communication and collaboration skills, both at the executive level and with peers and cross-functional teams
• The ability to clearly articulate ideas, frame problems and offer solutions
• The ability to develop and optimize program strategies across key channels in multiple pipeline sources, including SEO/SEM, paid social, email, owned web media properties, events, and Account-Based Marketing
• This is a client facing role. You will be expected to lead client meetings via Zoom with your camera on.

Requirements

• The typical interview process for Director of Demand Generation at Refine Labs is 4 rounds, including a final presentation requiring preparation from our project brief. Our interview process assesses a candidate's technical, client management, and presentation skills.

Benefits

• Flexible schedule in a 100% distributed workforce
• Premium employer-sponsored health coverage - medical, dental, & vision
• Paid parental leave
• 401(k)
• Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
• No Meeting Fridays
• Company kick-off trips and virtual team activities
• We encourage employees to take Mental Health Days as needed.