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Role Description

We are growing fast and looking for a strategic, hands-on Director of Integrated Marketing to develop and execute cohesive, multi-channel campaigns (digital, social, traditional, experiential) that drive brand awareness and business growth.

• Serve as a strategist and integrator leading cross-functional initiatives
• Manage marketing budgets and analyze data to optimize campaign performance
• Oversee brand and product marketing, organic social, and the GTM process for major marketing initiatives
• Define and run a repeatable, cross-functional GTM framework for new product launches, holiday campaigns, and major brand initiatives
• Write and validate concise strategic briefs that align positioning, target segments, messaging, creative direction, and KPIs
• Partner with cross-functional leaders to plan, execute, and optimize omnichannel campaigns
• Coordinate stakeholders to deliver launches on time and on budget
• Set KPI frameworks, build dashboards, run post-mortems, and iterate on creative and channels based on data
• Ensure on-brand messaging and creative consistency across all touchpoints
• Own agency relationships for organic social, brand strategy, consumer insights, and PR

Qualifications

• 7+ years marketing experience with at least 3+ years in a similar role
• Proven CPG experience (brand or product marketing within packaged food and/or pet care preferred)
• Direct experience in DTC ecommerce and subscription businesses with demonstrable growth results
• Deep experience writing strategic marketing briefs and driving cross-functional GTM execution
• Strong analytical skills; comfortable working with LTV/CAC models, cohort analysis, and attribution
• Hands-on experience with paid acquisition channels (Meta, Google, programmatic), email/CRM platforms, and content/social
• Excellent written and verbal communication; ability to influence at senior levels
• Track record of building repeatable processes and scaling marketing operations

Nice-to-Haves

• Passion for pets and knowledge of pet nutrition trends
• Experience with fresh or refrigerated CPG product launches
• Familiarity with subscription/recurring revenue optimization tools and platforms
• Agency or creative production background

Benefits

• Unlimited PTO – we trust you to take the time you need
• Equity program – a chance to own part of the company!
• 401k plan with employer match – invest in your future
• Annual work-from-home stipend – set up your workspace for success
• Competitive Medical, Dental, Vision plans – company covers 80%
• Sundays subscription for your pup! – because we care about your furry friends
• Parental leave & PAWrental leave – support for growing families, both human and pet
• Discounted pet insurance – keep your pets happy and healthy