• Collaborate with other team members to make media optimization recommendations across channels and DSPs, delivering a cohesive consumer experience and optimizing outcomes. • Work closely with Trading Solutions Coordinator to monitor overall campaign delivery and provide optimization recommendations. • Act as a trusted advisor to all parties communicating and collaborating effectively. • Support the team in coordinating and organizing assets, materials, and documentation related to digital media campaigns. • Assist in tracking and reporting key performance metrics to assess campaign effectiveness and identify areas for improvement. • Monitor campaign performance and compile data for analysis, providing insights and recommendations for optimization. • Present recommendations to Sr. Trading Consultant and/or clients. • Assist in QA and auditing of campaigns. • Conduct competitive research and stay updated on industry trends to contribute ideas and suggestions for campaign enhancements. • Take on a small portfolio of accounts to provide training, office hours, and support for smaller clients. • Help gather data to support campaign targeting and optimization efforts. • Help with the setup and maintenance of digital advertising accounts and campaigns, including ad creation, keyword research, and audience targeting. • Support the placement and monitoring of pixels and trafficking of creative assets. Where dynamic creative is in use, aid in the setup, QA, and management of dynamic tools. • Build an understanding of all necessary systems and platforms within each channel, as well as specific to Goodway (Sigma, G90, etc.) • Be resourceful when faced with new systems/platforms or constraints by asking clarifying questions, and providing workaround solutions, as necessary. • Balance and prioritize requests based on priority and complexity.