• Directly responsible for revenue from sales of PacBio instruments and consumables in the defined territory. • Exceed annual and quarterly sales objectives while building a sufficient pipeline of future opportunities to ensure ongoing territory growth. • Qualify and develop new opportunities within the territory while utilizing account management and relationship building skills to cultivate the existing customer base. • Develop territory specific sales plans, coordinate field teams, and execute strategies to achieve commercial objectives. • Establish and build relationships with key decision makers and economic buyers. • Work cooperatively with various departments within the organization to ensure that product capabilities, advantages, and advancements are effectively communicated to the customer base. • Utilize a CRM system according to standard protocols for pipeline management, accurate forecasting, and communication with field and internal personnel.