Niche
Niche connects people to their future schools, neighborhoods, and workplaces.
Director, Revenue Marketing
Location
Arizona + 27 moreAll locations: Arizona, Colorado, Connecticut, Florida, Illinois, Kentucky, Louisiana, Maine, Nebraska, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oklahoma, Oregon, Maryland, Massachusetts, Michigan, Missouri, Pennsylvania, South Carolina, Tennessee, Texas, Virginia, Washington, West Virginia
Posted
5 days ago
Salary
$147.8K - $184.8K / year
Bachelor Degree8 yrs expEnglish
Job Description
• Develop and execute a revenue marketing strategy aligned with Niche’s overall business goals, focusing on demand generation, pipeline growth, customer retention and expansion
• Define and implement best practices for lead generation, nurturing and conversion to optimize the marketing-to-sales funnel
• Lead the adoption and execution of account-based marketing (ABM) strategies to engage and convert key accounts
• Manage and mentor a team including a Campaign Manager, Sr ABM Manager and Events Manager
• Oversee multi-channel marketing campaigns to generate high-quality leads and foster client partnership, including email marketing, paid media, events, content marketing, and social media
• Monitor and analyze key performance metrics, including lead volume, pipeline volume, conversion rates, and ROI, to measure the effectiveness of campaigns.
Job Requirements
- Education: Bachelor’s degree in Marketing, Business, or a related field. MBA is a plus.
- Experience: 8+ years of B2B marketing experience, with at least 3 years in a leadership or management role.
- Proven success in developing and executing demand generation and ABM strategies.
- Strong knowledge of marketing automation tools (e.g., HubSpot, Marketo) and CRM platforms (e.g., Salesforce).
- Experience managing event marketing programs, including both onsite and virtual events.
- Track record of building and managing high-performing teams.
Benefits
- Best-in-class 100% paid employee health plan, including vision and dental and supplemental coverage
- Flexible Paid Time Off Policy
- Stipend that allows you to build your work from home office in a style and function that suits your personal preferences
- Parental leave for all employees (12 weeks fully paid) in addition to short term disability for birthing parents
- Meaningful 401(k) with employer match
- Participation in Annual Bonus and Stock Option Program
