• Coordinate and manage all regional events, including seminars, trade shows, webinars, networking events, and internal meetings, including planning, prepping, and follow-through in relation to event activities • Manages all aspects of tradeshow participation, including registration, booth selection and design, vendor management (e.g., freight, A/V, catering), collateral ordering, and scheduling. • Execute comprehensive post-event activities including lead upload and CRM management, sales follow-through coordination with leads, and detailed post-event reporting on performance metrics and outcomes • Drive event marketing initiatives including building email campaigns in Marketo, maximizing opportunities for booth activations and engagement, and developing creative event experiences while maintaining meticulous attention to detail in execution • Oversee ordering, inventory, and distribution of event giveaways and branded inventory • Tracks and manage event budgets meticulously, ensuring all expenses are within allocated limits, achieving optimal ROI while identifying areas for continual improvement. • Build and maintain relationships with local sales teams, channel partners, and technology alliance partners. • Coordinate with the AMER regional marketing manager to align on regional priorities, set quarterly goals, gain commitment and support for marketing programs, and identify areas of pipeline opportunity and risk. • Provide proactive communication and presentations to sales and marketing executives and stakeholders.