• Define and complete the global product strategy and roadmap for assigned lab automation platforms • Collaborate closely with R&D, engineering, and cross-functional teams to translate market requirements into detailed product specifications and drive successful new product introductions (NPIs) • Carry out comprehensive market research, customer segmentation, and competitive analysis to uncover opportunities and threats • Acquire and combine voice-of-customer (VOC) insights to support product development and portfolio decisions • Build comprehensive arguments for new product initiatives, including financial projections, return on investment analysis, and risk assessments to secure investment and prioritization • Build positive relationships and collaborate effectively with internal collaborators across R&D, Manufacturing, Regulatory, Quality, Sales, Marketing, and Service teams • Represent BD as a subject matter expert in lab automation at industry conferences, customer meetings, and internal forums, articulating product value and strategic vision • Observe product outcomes, market developments, and rival activities to discover opportunities for portfolio refinement, improvements, and rationalizations