• Write and publish SEO-friendly blog posts that support organic growth and thought leadership. • Write case studies that highlight customer outcomes and business value. • Write and optimize email content (newsletters, sequences, promotional campaigns) • Create lead magnets such as guides, reports, and other resources. • Create and manage social media content (primarily LinkedIn) • Help executives build their personal brand on LinkedIn by creating content for them and/or editing theirs. • Provide simple video editing for content (basic cuts, captions, formatting). • Support the marketing team in adapting content for different channels and formats. • Support performance tracking and help improve content based on results (traffic, leads, engagement).