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Role Description

SQUIRE is looking to bring on a Social Media Manager to own the company’s social presence end-to-end. This role will define the strategy, create and publish content, engage with the barber community, and serve as a frontline connection between SQUIRE and its customers. This role requires the individual to be both strategic and hands-on in order to develop content that educates, entertains, and builds meaningful relationships in order to establish SQUIRE as the most trusted brand in the barber industry.

• Define SQUIRE’s social media strategy across: Instagram, TikTok, Facebook, X / Twitter, and YouTube (short-form and long-form, as appropriate)
• Own content planning, calendars, posting cadence, and optimization
• Stay on top of platform trends, formats, and algorithms
• Create and publish a wide range of content, including:
  • Customer stories and spotlights
  • Product announcements and feature launches
  • Educational content and best practices
  • Industry facts, stats, and insights
  • Behind-the-scenes and culture content
  • Short-form video optimized for TikTok and Reels
• Actively monitor comments, DMs, and mentions
• Respond to customer questions in a timely, on-brand way
• Route inquiries to Sales, Support, or other internal teams as needed
• Surface trends, feedback, and insights from social back to the broader team
• Make it easy for SQUIRE employees, Barbers, and Shop Owners to participate in social content and amplification
• Build simple systems and playbooks for:
  • Employee advocacy
  • Customer UGC and testimonials
  • Reposts, collabs, and creator partnerships
• Track and report on performance across platforms
• Optimize based on engagement, reach, and growth
• Experiment with new formats, creators, and content types

Qualifications

• 5+ years managing social media for a brand or company
• Proven experience creating content that drives real engagement
• Experience owning social strategy, not just posting execution
• Bonus: experience in SaaS, beauty, barbering, wellness, or similar industries

Requirements

• A social media native — you understand platforms intuitively
• Comfortable being hands-on with content creation
• Strong writer with a great sense of brand voice
• Creative, curious, and always experimenting
• Highly organized and consistent
• Experience creating short-form video content
• Strong instincts for what will resonate with creators and SMB owners
• Experience handling customer conversations publicly and privately
• Ability to collaborate cross-functionally with Sales, Support, Marketing, and Product

Benefits

• Base Salary ($90,000 - $120,000)
• New hire stock grant
• 100% employer paid medical, dental, and vision insurance for you and your dependents
• 401K plan with company contribution
• Generous PTO and Parental Leave policies