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Role Description

This role will be vital in scaling marketing efforts through high-value content creation that drives awareness and education in the marketplace. The ideal candidate will possess strong self-starter qualities and a passion for growth, as they will help craft a brand narrative and establish effective content strategies. This position offers an exciting opportunity to build and evolve the content journey in a fast-paced environment, working closely with cross-functional teams to foster collaboration and insight generation.

• Create compelling content across all stages of the buyer journey—from top-of-funnel education to bottom-of-funnel decision support
• Produce high-impact assets including ebooks, reports, guides, whitepapers, checklists, cheat sheets, calculators, case studies, videos, blogs, and industry insights
• Partner with demand gen to tailor content for integrated campaigns, ABM programs, paid channels, and nurture flows
• Translate complex identity and authentication concepts into clear, digestible content
• Work closely with product marketing, developer relations, and SMEs to ensure accuracy and clarity
• Use AI tools to accelerate content creation
• Own website SEO strategy, conduct keyword research, and incorporate SEO best practices
• Maintain a strategic editorial calendar aligned to ICPs, verticals, and campaign needs
• Manage workflows with designers, writers, contractors, and SMEs as needed
• Develop reporting and dashboards for content attribution and performance

Qualifications

• 4-6 years of content marketing experience in a B2B software environment
• Proven ability to create high-quality content and translate technical concepts for various personas
• Comfortable working hands-on with AI tools for content generation
• Creative with a passion for storytelling
• Excellent writing, editing, and structural organization skills
• Experience mapping content to the funnel and driving measurable impact
• Ability to handle multiple projects, deadlines, and cross-functional stakeholders
• Experience with SEO, keyword strategy, and content performance analytics

Benefits

• Comprehensive health insurance including medical, dental, and vision coverage
• Fully employer-paid High Deductible Health Plan (HDHP) option paired with a Health Savings Account (HSA)
• Basic life insurance and short- and long-term disability coverage fully paid
• Voluntary life insurance options available
• Health and Dependent Care Flexible Spending Accounts (FSAs)
• 401(k) plan with company match
• Generous paid time off (PTO) plus paid company holidays
• Employee Assistance Program (EAP) offering counseling and support services
• Professional growth and development opportunities
• Eligibility for performance-based bonuses tied to results