• Responsible for driving revenue growth and increased market share for retrofit sales within an assigned territory. • Establish end-user relationships via consultative sales methods to guide customers along their preferred path of purchase and effectively drive retrofit business growth across all channels. • Build and manage an ambitious sales funnel, leveraging CRM for account management, forecasting, daily work, and next step actions; ensuring KPIs are met and accurately tracked. • Identify key decision makers and influencers of the decision-making process to drive the sale and/or spec conversion. • Leverage technical product expertise to educate on new products, recommend spec upgrades, and align customer needs to the benefits of ZE products.