• Optimize decisions and execution with analyses, and communicate to internal and external stakeholders • Partner with our Strategic Alliances and Client Success Teams as the data SME for respective Revenue segments and merchants. • Create business cases, insights, and dashboards as well as handle experiments to engage Affirm’s external merchant base; demonstrating Affirm’s value proposition and product performance. • Create internal analyses to assess Revenue performance, drive recommendations, and inform critical decisions; using insights to serve segment strategy and execution. • Standardize common use cases, provide the analytics infrastructure, and automate analyses and dashboards to scale decisions and execution within Revenue and with top external merchants. • Define KPIs, performance benchmarks, and methodologies, including identifying and working with unstructured and structured data sources (in-house and third-party) to enable solutions and generate actionable insights. • Provide project and analytics guidance to a cross-functional team, acting as the analytics point of contact. • Propose, monitor, and contextualize experiment design and execution to drive optimizations of Affirm’s GTM efforts, empirically quantify the value of Affirm to our prospective merchants, and upsell enhanced offers to existing merchants.