• Serve as the primary point of contact for brand partners, overseeing end-to-end campaign execution while building trusted relationships with key decision-makers. • Build scalable social-first activations and athlete-led content strategies that drive participation beyond impressions. • Serve as internal campaign lead, collaborating cross-functionally with sales, partnerships, creative, product, and operations teams to ensure alignment and campaign success. • Lead athlete sourcing and strategy based on audience fit, sport seasonality, geography, brand objectives, advising partners on selection to maximize authenticity and performance. • Manage campaign budgets, deliverables, timelines, revisions, and approval processes to ensure efficient execution across athlete tiers. • Own creative execution including concepting, athlete scripting, and content revisions, while developing repeatable formats and playbooks to streamline production. • Ensure athlete content meets NIL guidelines, brand compliance standards, and FTC disclosure requirements while maintaining high creative quality. • Mediate internal and client issues, resolving scope changes and campaign challenges in a solutions-oriented, financially positive manner. • Track campaign performance and deliver ROI-driven insights through athlete-level reporting, recaps, and optimization recommendations.