• Organize, manage and work respective territory to maximize sales revenue and profitability • Maintain current business in existing accounts, identify and close new business opportunities within these accounts. • Understand and incorporate the Group Purchasing Organization, IDN, National Clinical Reference Lab and Local Healthcare Delivery Network strategy into the daily territory sale strategy and revenue growth plan. • Achieve sales plan in all Focus Product categories. • Meet weekly sales call targets to maximize sales productivity and business opportunity. • Use sales skills to determine priorities, develop territory growth plan, build account strategies and tactics to achieve territory revenue growth targets. • Use the client relationship manager (CRM) system monthly forecast tool to measure, track and plan new business opportunities. • Work collaboratively with other departments to improve the customer experience, create mutually beneficial solutions and drive sales growth. • Educate medical staff on the benefits of products. • Provide product demonstrations and support.