• Build a high-impact events strategy • Own the global events strategy and calendar across trade shows, partner events, and our own field experiences, aligned to our 4 GTM motions: Enterprise B2B, Agencies, Strategic Partners, New Geos. • Decide where we show up, how big we show up, and where we walk away — grounded in ICP, intent, and hard ROI, not FOMO. • Design the right mix of big shows and smaller, creative, on-site experiences and monthly regional activations that actually move deals forward, not just generate badge scans. • Build integrated pre/during/post campaigns for every priority event: audience definition, narrative, offers, meeting strategy, content, and follow-up. • Partner with SDR and Sales leaders so reps land at each event with pre-booked meetings, clear talk tracks, and SLAs on follow-up. • Turn events into a content engine — recaps, clips, social, nurture streams — so a 3‑day show fuels months of pipeline coverage. • Work closely with Marketing Ops and our Event Operations Manager to ensure every event is wired into Salesforce and our MAP with clean, standardized lead flows and dashboards. • Define and obsess over the right metrics: EQLs, SQLs, meetings, pipeline created, win rate, cost per opportunity, and payback by event — not just “leads collected.” • Test, learn, and reallocate budget fast. If an event doesn’t earn its keep, we don’t go back. • Create experiences people actually remember • Architect experiences that fit who we are: intelligent, no-nonsense, deeply helpful to B2B marketers living in the chaos of content syndication, events, lists, and form fills. • Bring a point of view to the market: how governed, multi-channel lead management beats duct-taped point tools and spreadsheet hell. • Work with Product Marketing to land new capabilities (Lead Factory for all channels, social/events integrations, attribution, workflows) in our event storytelling in a way that’s concrete and believable, not buzzword salad.