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Role Description

The Director, E‑Commerce Business Unit leads strategy, execution, and performance across Bimeda’s e‑commerce and retail channels driving top‑line sales, profit, and long‑term sustainable growth. This role is Remote w/Travel.

• Design and execute a transformative commercial strategy across distribution, category management, promotions, and customer marketing.
• Oversee sales strategy, product marketing, policies and procedures, strategic and organizational planning, and team development.
• Deep understanding of prescription medication workflows between retailers and veterinarians.
• Present category strategies to senior leadership and guide resource allocation.
• Partner with a specialist retail distributor to build efficient operations and strong retail customer networks.
• Provide strategic direction to meet annual revenue and profit targets.
• Manage budgets, identify growth and cost‑reduction opportunities, and drive cross‑functional planning.
• Coach and mentor team members.

Qualifications

• Bachelor’s degree (BS/BA) required.
• Minimum of ten (10) years of experience in U.S. Animal Health sales.
• At least five (5) years of successful sales management experience, leading teams and driving commercial results.
• Five-plus (5+) years of experience working with customers, brokers, distributors, wholesalers, and agencies within the Omni-Channel market space.
• Demonstrated digital sales and marketing expertise with a strong understanding of Omni-Channel strategies.
• Industry experience collaborating with Bimeda’s existing distributors, particularly those with established retail strategies.
• Established customer relationships or prior experience working with key partners, including:
  • Omni-Channel: Amazon, Chewy, Walmart, Alivet, and other major Omni-Channel players
  • Retail: Tractor Supply and farm-and-fleet organizations
  • Catalog Companies: Valley Vet, Jeffers, RJ Matthews
  • Mass/Big Box: Walmart, Target, Petco, PetSmart

Requirements

• Provide long‑term strategic direction and set annual sales and profit targets aligned with Bimeda’s goals.
• Own the retail business unit’s sales, marketing, and expense budgets and manage all budget line items.
• Partner with KAMs and Marketing to create integrated, long‑term product marketing plans.
• Lead issue resolution with distributors and support execution of the Omni‑Channel strategy.
• Direct sales activities to achieve targets and manage conflict related to new Omni‑Channel initiatives.
• Coach, motivate, and develop team members.
• Translate marketing and customer strategies into actionable plans and execute campaigns across retail platforms.
• Ensure accurate forecasting and collaborate with Demand Planning on product needs.
• Share U.S. market insights with global Bimeda teams to support alignment.

Benefits

• Health Insurance (medical, dental, vision)
• 401(k) plan for retirement savings
• Paid time off (vacation, sick leave, holidays)
• Life insurance
• Employee assistance program

Company Description

Bimeda is a leading global innovator, manufacturer and marketer of veterinary pharmaceuticals and animal health products and has over half a century’s experience in providing science-driven solutions to optimize the health, wellbeing and productivity of the world’s animals.

• Bimeda’s global innovation program sees eight state-of-the-art R&D centers across four continents collaborate on an enviable product development pipeline.
• Bimeda’s nine manufacturing facilities across seven countries allow the company to manufacture a broad range of preventative, curative and nutritional products.
• Globally, the company focuses on the development, manufacture and commercialization of quality Bimeda-branded products.