• Own the organization and prioritization of incoming requests for the digital marketing team and implement those requests or assign them to other team members as needed. • Manage webpage creation, maintenance and optimization within the enterprise content management system • Partner with segment owners and other internal stakeholders to execute brand and product marketing content on digital channels to drive awareness, positioning and engagement efforts • Manage the use of core marketing technology platforms such as Invoca for call tracking as well as author and validate redirects and campaign URLs for marketing attribution • Monitor and analyze performance using platforms such as Google Analytics and Google Search Console; provide insights to internal stakeholders and identify opportunities and areas for improvement using dashboards and reports created in Looker Studio • Assist other digital marketing team members with digital marketing tasks and projects as needed • Research and identify technical fixes and opportunities that will drive improved website performance; partner with IT to ensure improvements are implemented correctly • Stay up-to-date on ever-changing trends within digital marketing and develop strategies aligned to these trends where relevant • Ensure partners, stakeholders and requestors have a strong understanding of the digital marketing team’s processes and requirements and follow them, providing all necessary assets for each submitted request • Ensure consistency of content, design, imagery, and visual components across GuideWell brand websites