Job Summary:

THE TEAM

We are looking for a Director to join our Global B2C Product Marketing team, with solid experience in developing value propositions, driving product development and creating consumer facing product marketing campaigns that demonstrably move the needle on awareness and adoption. This role is central to developing our fan facing marketing collateral for multiple touchpoints, products and business divisions across our global network of 33 markets, with a strong focus on North America.

THE JOB

The successful candidate will support the development and launch of new products, services and features, developing messaging and marketing materials that help us meet key business objectives in driving product adoption across our owned, earned and paid channels. Working closely with our Product, Comms, B2B and B2C marketing teams, you will be able to collect the information you need to devise our fan value propositions and messaging, ensuring that our range of product marketing campaigns work cohesively together rather than competiting with one another.

You will need to understand the complexity of our product offerings and be able to distinguish points of differentiation from competitors from parity features. Working with Research and Strategy teams, you will be able to identify what will resonate with fans, make strategic recommendations that drive our product roadmap and craft creative messaging that distils complex and multi faceted products into simple and effective fan experiences.

You will have superb communication skills and have proven capacity presenting to executive level stakeholders. Constantly striving to improve our fan experience across different parts of the ticketing journey, you will be expected to create strategic recommendations rooted in insight and data that drive key business OKRs. You will maintain regular and effective communications with a large network of key senior stakeholders around the company; our product leads, the Global Executive Team and Global President of Ticketmaster, as well as key business leads across our global divisions (Marketplace, Ancillaries, Music, Resale, Account Security and more).

You will be reporting into a line manager based in London, and work with a truly global team across different time zones. You will need to be independent, motivated, and able to navigate a complex and fluid environment where priorities may shift.

You will be expected to produce well researched creative briefs for the wider Brand & Marketing teams, briefing our design and content leads to create adverts, content, copy and video. You will acutely understand the importance of brand consistency, by working within our brand guidelines framework both in terms of design and tone of voice. You will also need to have experience of briefing paid media teams with both large and small budgets.

The role will be varied and will involve managing a range of marketing campaigns and digital projects for several different product suites. The ability to juggle numerous projects for different teams and markets, understanding their requirements and keeping them updated on centrally available assets and campaign materials is vital.

You are an established and effective B2C product marketer, who can develop simplified narratives and strategies for complex products, someone who is hyper-organized and excels working cross-functionally with designers, product managers, customer service, PR, research and strategy teams to help define go to market strategies and campaigns that put fans first. In turn, you will be rewarded with reaching up to 100 million+ fans with your campaigns, collaborate and learn from incredible co-workers, and enjoy a great and supportive working environment.

WHAT YOU WILL BE DOING

• Reporting into SVP Fan Product Marketing, Brand & Content, and working in lockstep with the Director of B2C Product Marketing (both based in London), managing our global B2C product marketing strategy to drive awareness, education and adoption of our suite of different ticketing products and features, such as our App, Resale initiatives, Accounts/Security, Upgrades and ticket distribution for high demand events.
• Partner cross-functionally with our Product, Insight, B2B and Comms teams to help define product rollout. Own the Go to Market strategy for fan facing products, driving product adoption and business growth.
• Develop fan value propositions for each product, creating messaging to communicate those benefits, inputting into the UX to improve the fan’s experience with our products, and identifying which touchpoints will be most effective for upcoming (and ongoing) marketing campaigns.
• Develop and brief effective, innovative and scalable B2C product marketing campaigns that drive successful product adoption using our own touchpoints, plus paid and earned media where appropriate, across all 30+ global markets.
• Working with research tools to generate fan insights that enable ideas for product development, creating strategic recommendations with these that drive product roadmap and help us hit key business OKRs.
• Close collaboration with the Research and Fan Experience (Customer Service) teams to identify gaps in fan knowledge to identify where further marketing and refined UX is necessary to overcome pain points and drive adoption.
• Work closely with Product Directors and Business leads to better understand fan engagement and adoption of products and services.
• Develop fan facing campaigns with the wider Brand & Creative teams, including landing pages, blog and social content and videos, ideating concepts and narratives that speak to the wider business goals.
• Ensure local marketing teams have effective marketing materials to meet their local needs, such as adverts, animations, web pages, innovative social content, FAQs, and templated copy for local translation.
• Manage relationships with vendors such as design agencies and digital suppliers, be adept in briefing agencies on our requirements
• Ensure high degree of quality, accurate messaging in line with our tone of voice and consistent use of brand across all promotional material
• Occasional travel will be required to key office locations including London and Los Angeles
• Use, create and refine AI agents to drive consistency and efficiency across our global org

WHAT YOU NEED TO KNOW (or TECHNICAL SKILLS)

• A minimum of 10 years’ experience in Product Marketing, with at least 4 years’ experience specifically in B2C Product marketing. Experience in consumer marketing within a tech company highly desirable.
• Solid experience operating at a senior level in a global business. Exec stakeholder management and influencing skills are essential.
• A proven track record as a marketing rockstar, executing strategic priorities with successful go-to-market product strategies.
• Briefing multi discplinary teams to produce best in class marketing campaigns across owned, paid and earned touchpoints.
• Multi divisional experience with a track record of fostering teamwork and collaborating across groups to accomplish shared goals.
• Experience of working in a global organisation with complex product offerings
• Solid experience of managing vendor relationships eg. creative agencies or digital suppliers
• Fluent English, and the ability to produce clear and concise strategic presentations, documents and emails
• Advanced Powerpoint skills
• You must be based on Eastern Time zone with the ability to visit the New York office regularly (where many of the Fan Product Marketing, Brand and Content org are based).

YOU (BEHAVIOURAL SKILLS)

• Extraordinary team player and ability to thrive in a fast paced, high growth environment where quality, innovation, speed of decision making, and execution are critical to organizational success
• Proactive at sharing learnings and best practices, ability to think outside the box for inspiration
• A love of consistency of design and language in how we communicate the value of our products across campaigns and markets
• Positive energy, passionate about the opportunity surrounding our products, the industry and driving the best fan experience
• Accountability; take ownership and act, know how to prioritize and build relationships with several different teams to be able to execute your best work
• Puts the fan first in everything they do, not afraid to speak up and advocate for the best fan experience based on their needs
• Strong collaborator and team player, eagerly collaborates across a matrixed organization to drive successful go to market strategies and marketing campaigns.
• Strong communication and negotiation skills required to work across our global org of 30+ different markets
• An eye for details – you will need to pull together different documents, information and feedback from different teams to truly understand our products
• Proactive attitude – you have the drive to go out and understand our business and product roadmaps
• Results orientated with a positive outlook who loves getting into the brains of how our fans think

BENEFITS & PERKS

Through our ‘Taking Care of Our Own’ program, we provide benefits across six key pillars:

• HEALTH: Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)

• YOURSELF: Free concert tickets, generous paid time off including paid holidays, sick time, and personal days

• WEALTH: 401(k) program with company match, stock reimbursement program

• FAMILY: New parent programs including caregiver leave, plus fertility, adoption, foster, or surrogacy support

• CAREER: Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment

• OTHERS: Volunteer time off, crowdfunding match

LIFE AT TICKETMASTER

We are proud to be a part of Live Nation Entertainment, the world’s largest live entertainment company.

Our mission at Ticketmaster is to connect people around the world to the live events they love. Ticketmaster is the world’s largest ticket marketplace and the global market leader in live event ticketing products and services. Through official partnerships with thousands of venues, artists, sports teams, festivals, performing arts centers and theaters, Ticketmaster processes 550 million tickets per year across 35+ different countries.

We do it all with an intense passion for Live and an inspiring and diverse culture driven by accessible leaders, attentive managers, and enthusiastic teams. If you’re passionate about live entertainment like we are, and you want to work at a company dedicated to helping millions of fans experience it, we want to hear from you.

Our work is guided by our values:

Reliability - Fans and clients count on us to power their live event experiences and we rely on each other to make it happen.

Teamwork – While we celebrate individual achievements, we know have more success as a team.

Integrity - We are committed to the highest moral and ethical standards on behalf of the countless partners and stakeholders we represent.

Belonging - We are committed to building a culture in which all people can be their authentic selves, have an equal voice and opportunities to thrive.

EQUAL EMPLOYMENT OPPORTUNITY

We aspire to build teams that reflect and support the fans and artists we serve. Every day we aim to promote environments where everyone can be themselves, contribute fully, and thrive within our company and at our events. As a growing business we will encourage you to develop your professional and personal aspirations, enjoy new experiences, and learn from the talented people you will be working with. 

Ticketmaster strongly supports equal employment opportunity for all applicants regardless of age (40 and over), ancestry, color, religious creed (including religious dress and grooming practices), family and medical care leave or the denial of family and medical care leave, mental or physical disability (including HIV and AIDS), marital status, domestic partner status, medical condition (including cancer and genetic characteristics), genetic information, military and veteran status, political affiliation, national origin (including language use restrictions), citizenship, race, sex (including pregnancy, childbirth, breastfeeding and medical conditions related to pregnancy, childbirth or breastfeeding), gender, gender identity, and gender expression, sexual orientation, intersectionality, or any other basis protected by applicable federal, state or local law, rule, ordinance or regulation. 

We will consider qualified applicants with criminal histories in a manner consistent with the requirements of the Los Angeles Fair Chance Ordinance, San Francisco Fair Chance Ordinance and the California Fair Chance Act and consistent with other similar and / or applicable laws in other areas.

We also afford equal employment opportunities to qualified individuals with a disability. For this reason, Ticketmaster will make reasonable accommodations for the known physical or mental limitations of an otherwise qualified individual with a disability who is an applicant consistent with its legal obligations to do so, including reasonable accommodations related to pregnancy in accordance with applicable local, state and / or federal law. As part of its commitment to make reasonable accommodations, Ticketmaster also wishes to participate in a timely, good faith, interactive process with a disabled applicant to determine effective reasonable accommodations, if any, which can be made in response to a request for accommodations. Applicants are invited to identify reasonable accommodations that can be made to assist them to perform the essential functions of the position they seek. Any applicant who requires an accommodation in order to perform the essential functions of the job should contact a Human Resources Representative to request the opportunity to participate in a timely interactive process.  Ticketmaster will also provide reasonable religious accommodations on a case-by-case basis.

HIRING PRACTICES
The preceding job description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Ticketmaster recruitment policies are designed to place the most highly qualified persons available in a timely and efficient manner. Ticketmaster may pursue all avenues available, including promotion from within, employee referrals, outside advertising, employment agencies, internet recruiting, job fairs, college recruiting and search firms.

Live Nation Entertainment will never request payment or equipment purchases as part of the hiring process. Recruiters will only contact candidates from official Live Nation or affiliated brand email domains.