• Own the full-funnel performance strategy across Google Ads, Bing Ads, Meta, and emerging platforms • Manage and allocate a significant performance marketing budget ensuring achievement of ambitious targets for CAC, ROAS, and volume • Continuously optimize campaigns, creative assets, and landing pages • Collaborate with Business Development to manage and scale performance-based marketing efforts • Establish and refine measurement frameworks • Design and lead a rigorous A/B testing roadmap • Partner closely with the Head of Organic and Head of Lifecycle • Build, mentor, and scale a high-performing team of performance marketers