• Providing leadership and direction to a team of municipal and industrial front line sellers and inside sellers • Driving performance accountability through use of performance management tools • Managing and measuring performance using KPIs and instituting countermeasures where appropriate to achieve goals • Developing performance improvement plans • Traveling with sellers to coach and develop both skills and opportunity with customers • Translating strategic objectives into tactical actions for the sellers • Forecasting sales performance and maintaining funnel review rigor throughout the periods