• Lead the organizational transition of the UX team from engineering to product, establishing new workflows, processes, and collaborative frameworks that align with product-led principles. • Draft a world-class UX org design with enhanced research capabilities including recommendations on hiring, onboarding, and developing UX researchers, designers, and content strategists. • Drive excellence in user research practices including generative research, usability testing, and continuous discovery to inform product strategy and design decisions. • Work with Product Management and Engineering leadership to understand barriers and new approaches to foster strong cross-functional partnerships, shared goals, and integrated workflows that put users at the center of product development. • Develop and execute a strategy for integrating AI and emerging tools into the UX workflow to enhance productivity, enable rapid prototyping, and elevate design quality. • Establish clear prioritization frameworks that balance user needs, business goals, and technical constraints while managing multiple concurrent initiatives. • Serve as a subject matter expert and advocate for UX excellence across product development initiatives. • Ensure UX deliverables meet quality standards, accessibility requirements, and brand guidelines.