Boulevard powers the next generation of salons and spas so it’s easier for everyone to look and feel their best.
Senior Manager, Website
Location
United States
Posted
10 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
At Boulevard, the Senior Manager, Web is responsible for turning our website into a durable, high-performing growth asset. This role owns how prospects experience Boulevard across the customer decision-making funnel from discovery and evaluation through conversion, with direct accountability for website conversion rate optimization, site performance, and bottom-of-the-funnel SEO impact.
- This is a highly cross-functional role that blends strategy with execution.
- You’ll own website management end-to-end, partner with internal teams and external developers or agencies.
- Build a disciplined CRO and execute a bottom-funnel SEO and AEO/GEO program that improves conversion, velocity, and pipeline contribution as Boulevard scales.
Qualifications
- 7+ years of experience in web, growth, or digital marketing roles with clear ownership of website performance.
- Experience managing a team inclusive of marketing managers, web developers, and external agencies, with the ability to prioritize, scope, and deliver work effectively.
- Strong understanding of bottom-funnel SEO (intent-driven pages, product and solution pages, technical page optimizations).
- Comfortable working hands-on with various CMSs, 3rd party integrations, analytics and experimentation tools.
- Proven experience owning conversion rate optimization (CRO) programs.
- Knowledge of web compliance standards including GDPR, CCPA and ADA.
- Strong analytical skills, with the ability to translate user behavior into actionable improvements.
- Experience partnering cross-functionally with Product Marketing, Demand/Growth, Sales, SDRs, and Marketing Operations.
- Ability to balance speed, quality, and scalability in a fast-growing environment.
Requirements
- Familiarity with Contentful and other headless CMS platforms.
- Experience managing a website redesign and leveraging RFPs to find agencies.
- Prior work in B2B SaaS or vertical SaaS.
- Familiarity with A/B testing frameworks, UTMs, tag managers and statistical rigor.
- Experience improving site performance across multi-location and multi-persona use cases.
Day-to-day
- Own the strategy, execution, and ongoing optimization of Boulevard’s website.
- Manage our web function including a digital growth manager, web developers and/or agency partners, setting priorities and ensuring high-quality delivery.
- Build and run a structured CRO program, from hypothesis development through testing, analysis, and rollout.
- Optimize bottom-funnel pages to improve CVR, lead quality, and pipeline impact.
- Lead bottom-funnel SEO efforts, ensuring high-intent pages are discoverable, performant, and conversion-focused.
- Strong alignment with sales and SDRs to align web experiences with buyer needs.
- Partner with channel managers, product marketers, paid managers, SEO, legal and agencies, to deliver a comprehensive website serving various stakeholder needs.
- Work closely with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement.
- Monitor site performance, user behavior, and conversion trends to identify opportunities and risks.
- Improve web systems, processes, and tooling to support scale and speed over time.
Benefits
- 401(k) match plus dental, medical, vision, and life insurance.
- Flexible vacation day policy.
- Fully remote work with a monthly work from home stipend.
- Family planning resources and specialized support programs.
- Equity opportunities to grow with Boulevard.
- Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
Job Requirements
- 7+ years of experience in web, growth, or digital marketing roles with clear ownership of website performance.
- Experience managing a team inclusive of marketing managers, web developers, and external agencies, with the ability to prioritize, scope, and deliver work effectively.
- Strong understanding of bottom-funnel SEO (intent-driven pages, product and solution pages, technical page optimizations).
- Comfortable working hands-on with various CMSs, 3rd party integrations, analytics and experimentation tools.
- Proven experience owning conversion rate optimization (CRO) programs.
- Knowledge of web compliance standards including GDPR, CCPA and ADA.
- Strong analytical skills, with the ability to translate user behavior into actionable improvements.
- Experience partnering cross-functionally with Product Marketing, Demand/Growth, Sales, SDRs, and Marketing Operations.
- Ability to balance speed, quality, and scalability in a fast-growing environment.
- Familiarity with Contentful and other headless CMS platforms.
- Experience managing a website redesign and leveraging RFPs to find agencies.
- Prior work in B2B SaaS or vertical SaaS.
- Familiarity with A/B testing frameworks, UTMs, tag managers and statistical rigor.
- Experience improving site performance across multi-location and multi-persona use cases.
- Day-to-day
- Own the strategy, execution, and ongoing optimization of Boulevard’s website.
- Manage our web function including a digital growth manager, web developers and/or agency partners, setting priorities and ensuring high-quality delivery.
- Build and run a structured CRO program, from hypothesis development through testing, analysis, and rollout.
- Optimize bottom-funnel pages to improve CVR, lead quality, and pipeline impact.
- Lead bottom-funnel SEO efforts, ensuring high-intent pages are discoverable, performant, and conversion-focused.
- Strong alignment with sales and SDRs to align web experiences with buyer needs.
- Partner with channel managers, product marketers, paid managers, SEO, legal and agencies, to deliver a comprehensive website serving various stakeholder needs.
- Work closely with Marketing Operations and Analytics to ensure accurate tracking, attribution, and measurement.
- Monitor site performance, user behavior, and conversion trends to identify opportunities and risks.
- Improve web systems, processes, and tooling to support scale and speed over time.
Benefits
- 401(k) match plus dental, medical, vision, and life insurance.
- Flexible vacation day policy.
- Fully remote work with a monthly work from home stipend.
- Family planning resources and specialized support programs.
- Equity opportunities to grow with Boulevard.
- Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
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