• Own and execute all B2B email campaigns within Salesforce Marketing Cloud • Build, QA, schedule, and deploy email campaigns and automated journeys • Develop and manage email automation workflows and nurture sequences • Report on campaign performance (open rates, CTR, conversions, deliverability, engagement trends) • Use data to drive strategic A/B testing and performance optimization • Mine audience and behavioral data for actionable insights and test hypotheses • Improve deliverability, segmentation strategy, and engagement rates • Identify and implement automation efficiencies to streamline workflow • Own and manage cross-functional email calendar across marketing, partnerships, and sales • Support light copywriting and content refinement to align with brand voice • Collaborate with cross-channel stakeholders to ensure alignment with broader marketing objectives