• Lead Go-To-Market FP&A and Decision Support • Own financial planning, forecasting, and performance management for Go-To-Market functions, including revenue, sales, marketing, and customer acquisition activities. • Serve as the primary finance advisor to GTM senior leaders, providing insights that inform pricing, demand planning, pipeline health, capacity planning, and investment tradeoffs. • Translate GTM strategies and initiatives into financial outcomes, clearly connecting operational decisions to enterprise value. • Drive High-Quality Planning, Budgeting, and Forecasting • Lead GTM budget creation, reforecasting, and variance analysis, ensuring assumptions are well understood, pressure-tested, and aligned to strategic priorities. • Partner with stakeholders to identify risks, constraints, and opportunities during planning cycles and recommend mitigation or alternative scenarios. • Monitor leading indicators (e.g., pipeline, conversion rates, sampling) to anticipate performance gaps and drive timely course correction. • Provide Strategic Thought Partnership and Insight • Challenge assumptions using structured problem-solving, root cause analysis, and scenario modeling to elevate decision quality. • Support development of GTM business cases by evaluating benefits, costs, risks, and ROI to inform funding and prioritization decisions. • Help leaders relentlessly triage initiatives to focus on the highest-value opportunities while managing downside risk. • Build and Embed Decision Support Tools • Leverage planning and reporting tools (e.g., Adaptive Insights, BI dashboards, financial models) to deliver intuitive, actionable reporting for GTM leaders. • Partner with FP&A, Finance Systems, and Technology teams to design dashboards, reports, and analyses that meet GTM leaders where they are. • Act as the "voice of the internal customer" to ensure tools translate financial complexity into practical, decision-ready insights. • Enable Financial Acumen and Adoption • Coach and train GTM leaders and stakeholders on FP&A concepts, value-driver trees, and financial decision frameworks. • Communicate insights clearly through visuals, storytelling, and plain business language to drive alignment, trust, and action. • Drive adoption of FP&A tools and processes by embedding them into existing workflows and decision forums. • Continuous Improvement and Collaboration • Establish success metrics for GTM FP&A tools and services and drive iterative improvement based on stakeholder feedback. • Collaborate closely with other FP&A managers and analysts to ensure consistency, accuracy, and best-practice sharing across the organization. • Contribute to the ongoing evolution of Great Minds’ finance business partnering model.