2U

The company behind edX. We connect +81M learners to world-class, free-to-degree online education.

Senior Manager, Conversion Experimentation – CRO

Conversion Rate OptimizerConversion Rate OptimizerFull TimeRemoteTeam 1,001-5,000Since 2008H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

45 days ago

Salary

$159.8K - $184.4K / year

Bachelor Degree3 yrs expEnglishTableau

Job Description

• Own the 'Always-On' experimentation roadmap for the Degree and Executive Education portfolio. • Serve as the primary CRO partner to the Paid Media team. • Analyze traffic performance by channel to identify underperforming segments. • Translate quantitative and qualitative insights into robust, testable hypotheses. • Establish clear success criteria for high-value tests. • Present weekly & monthly performance updates to Marketing and Product leadership.

Job Requirements

  • 3+ years of experience in Conversion Rate Optimization (CRO), Digital Marketing, or Growth Marketing.
  • Proven experience optimizing landing pages for paid traffic (SEM, Paid Social).
  • Familiarity with enterprise experimentation platforms (Optimizely, VWO, Adobe Target).
  • Strong ability to analyze data in tools like GA4 and Tableau.
  • Excellent written briefing skills for creative and technical teams.

Benefits

  • Medical, dental, and vision coverage
  • Life insurance, disability, and 401(k) employer match
  • Free snacks and drinks in-office
  • Generous paid holidays and leave policies, including unlimited PTO
  • Additional time off benefits include: volunteer days, parental leave, and a company-wide winter break

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