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Job Description
We are Hiring: SEO Specialist (On-Page & Off-Page)
📍 Remote | US-Based Client | Full-Time
About the Role
We are hiring on behalf of one of our US-based clients for a results-driven SEO Specialist who can take full ownership of both on-page and off-page SEO strategies. This role is ideal for someone who understands search intent, technical SEO fundamentals, and link-building strategies — and knows how to turn organic traffic into measurable growth.
You will work closely with content, development, and marketing teams to improve rankings, increase organic visibility, and drive qualified traffic.
Key Responsibilities
🔎 On-Page SEO
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- Conduct in-depth keyword research aligned with business goals
- Optimize website pages (meta titles, descriptions, headers, internal linking, schema, etc.)
- Perform content audits and recommend updates for SEO performance
- Improve site structure, crawlability, and user experience
- Collaborate with content writers to ensure SEO best practices
- Monitor and improve Core Web Vitals and page performance
- Implement technical SEO fixes (redirects, canonical tags, indexing issues, etc.)
🔗 Off-Page SEO
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- Develop and execute white-hat link-building strategies
- Conduct backlink audits and competitor analysis
- Perform outreach campaigns for high-quality backlinks
- Manage local citations and directory submissions (if applicable)
- Monitor domain authority and backlink profile health
- Identify partnership and PR link opportunities
📄 Content & Strategy
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- Develop SEO-driven content calendar
- Create content briefs for blog & category pages
- Identify keyword gaps & competitor opportunities
- Build topical authority within niche
💻 Technical SEO
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- Conduct comprehensive technical audits
- Improve site speed & Core Web Vitals
- Optimize crawlability, indexing & internal linking
- Manage XML sitemaps, robots.txt & canonical tags
- Resolve duplicate content and pagination issues (eCommerce-specific)
📊 Analytics & Reporting
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- Track KPIs: organic traffic, rankings, conversions & revenue
- Provide monthly performance reports
- Use insights to refine SEO strategy
Requirements
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- 2–4+ years of proven SEO experience (US market experience preferred)
- Strong understanding of Google ranking factors and algorithm updates
- Experience with tools such as Ahrefs, SEMrush, Screaming Frog, Google Search Console, and GA4
- Solid knowledge of technical SEO fundamentals
- Ability to analyze data and translate insights into action plans
- Experience with WordPress, Shopify, or other CMS platforms
- Strong communication and reporting skills
Nice to Have
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- Experience in competitive US industries
- Basic HTML/CSS knowledge
- Experience with content strategy and topical authority building
- Understanding of CRO principles
What Success Looks Like
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- 🚀 Improved keyword rankings and organic traffic growth
- 🔗 Increased high-quality backlinks
- 📈 Measurable improvement in domain authority
- 📊 Clear monthly reporting with actionable insights
Shortlisted candidates will be invited for a video Interview.
Location
Pakistan (Remote)
Employment Type
Full-Time
Minimum Experience
Experienced