• Take campaign directions and assets from the Creative Director and design team and break them down into individual posts, stories, and short-form videos tailored to each platform. • Adapt existing campaign visuals and copy into social-first formats (hooks, captions, carousels, reels, TikToks, thumbnails) while staying on-brand. • Assist with the design and execution of social media campaigns on Instagram, TikTok, Facebook, LinkedIn, and Twitter. • Help create, edit, and publish content (short-form video, graphics, stories, carousels, basic copy/captions). • Support management of the social media content calendar, including scheduling posts at optimal times. • Monitor channels daily, respond to comments and DMs, and flag community feedback or issues to the team. • Track basic performance metrics (reach, engagement, follower growth) and compile simple weekly reports. • Actively research and monitor new trends, memes, audios, and content formats on TikTok, Instagram, and other platforms, and proactively propose ways the brand can participate. • Quickly package trend-based concepts into draft content (scripts, shot lists, rough edits, or mockups) for review by the Creative Director. • Assist with influencer seeding or collaborations (shortlists, outreach, tracking posts), if applicable. • Support live or online events by capturing content and posting real-time updates, when needed.