Our client is a US-based law firm currently managing their marketing efforts in-house. They are actively running and scaling social media and paid advertising campaigns and are seeking to maintain momentum as they transition from their current internal marketing resource. The firm values responsiveness, efficiency, and performance-driven marketing strategies that directly contribute to lead generation and business growth.
Paid Ads Specialist
Location
United States
Posted
10 days ago
Salary
Not specified
No structured requirement data.
Job Description
Role Description
We are seeking a Paid Ads Specialist to oversee and execute both organic social media management and paid advertising campaigns across Google and Meta platforms.
- Manage and optimize Google Ads campaigns (Search, Display, YouTube if applicable).
- Manage and optimize Meta Ads campaigns (Facebook & Instagram).
- Oversee organic social media strategy, posting, engagement, and content calendar execution.
- Ensure campaign continuity and maintain momentum from existing in-house efforts.
- Monitor performance metrics including lead generation, cost per lead, and ROI.
- Conduct audience testing, creative testing, and budget optimization.
- Provide performance reports with insights and actionable recommendations.
- Collaborate with leadership to align campaigns with firm growth goals.
Qualifications
- 3-5 years of experience managing paid ad campaigns and social media.
- Proficiency with Google Ads, Meta Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation.
- Experience managing organic social media accounts for businesses.
- Strong written and verbal English communication skills; comfortable with video calls for client communication.
- Willingness to learn new systems and approaches unique to the client’s processes.
Requirements
- Experience working with US-based businesses is required.
- Law firm marketing experience is preferred.
Benefits
- Fully Remote position.
- 40 hrs a week in standard working hours in Central Time.
- Salary: USD 1400 - 2000 per month.
Company Description
Our client is a US-based law firm currently managing their marketing efforts in-house. They are actively running and scaling social media and paid advertising campaigns and are seeking to maintain momentum as they transition from their current internal marketing resource.
- The firm values responsiveness, efficiency, and performance-driven marketing strategies that directly contribute to lead generation and business growth.
Job Requirements
- 3-5 years of experience managing paid ad campaigns and social media.
- Proficiency with Google Ads, Meta Ads, and other relevant tools; proven track record in optimizing campaigns for ROAS and lead generation.
- Experience managing organic social media accounts for businesses.
- Strong written and verbal English communication skills; comfortable with video calls for client communication.
- Willingness to learn new systems and approaches unique to the client’s processes.
- Experience working with US-based businesses is required.
- Law firm marketing experience is preferred.
Benefits
- Fully Remote position.
- 40 hrs a week in standard working hours in Central Time.
- Salary: USD 1400 - 2000 per month.
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