• Develop and manage NetVendor’s annual event strategy aligned to ICP and revenue targets • Prioritize high-impact industry events (NAA, regional associations, risk/compliance conferences, etc.) • Define event objectives: awareness, meetings booked, pipeline sourced, customer expansion • Influence leadership investment decisions based on event ROI and pipeline impact • Align GTM teams (Sales, BDRs, RevOps, Marketing) around standardized event playbooks • Drive accountability for pre-event account engagement and meeting-setting execution • Create repeatable GTM “pod” activation around key events (AE + BDR + Marketing coordination) • Ensure clear role definition across teams for pre/during/post event activities • Lead post-event pipeline review sessions with Sales to measure impact and course-correct • Build structured pre-event, onsite, and post-event campaigns in partnership with Sales • Drive meeting-setting programs before events (email, LinkedIn, SDR coordination) • Ensure every event has defined target account lists and outreach strategy • Track marketing-sourced and marketing-influenced pipeline from each event • Own logistics, vendors, timelines, and execution for trade shows • Ensure brand presence reflects our positioning: “Vendor Management Built on Compliance” • Coordinate speaking submissions and thought leadership opportunities • Manage promotional materials, signage, and demo support • Execute executive dinners, regional roundtables, and customer events • Support targeted ABM initiatives tied to key verticals • Partner with Sales to activate local opportunities in priority markets • Establish event KPIs tied directly to pipeline and revenue • Report on: Meetings set, Opportunities created, Pipeline generated, Cost per opportunity, ROI by event • Continuously refine event mix based on performance data