• Collaborate with the Residential & Retail Support Director to identify, develop, and implement strategic plans • Ensure internal cross-collaboration and utilization of Company resources • Lead the achievement of Residential brand goals and objectives • Develop and execute strategic plans for key and high-value customers • Lead customer nurturing and brand acceptance efforts • Analyze market trends and competitive dynamics • Collaborate with Marketing, Development, and regional Residential Sales personnel • Develop, manage, and maintain strong working relationships with key industry stakeholders • Track, forecast, and report on key market developments